![]() If everyone feels this way, I also feel this way because it’s almost one of those “safety in numbers” things. SC - Again, this is one of those “the past still lives on” - and they just assume it must be true. ![]() What does this small-scale survey say about how the court of public opinion from the past can shape fruitcake reputation presently and going forward? Listeners may have heard the Johnny Carson moment: “There is only one fruitcake in the entire world, and people keep sending it to each other.” He’s referring to perpetual regifting on the part of people who don’t like fruitcake. JL – Well, fruitcake has forever been the butt of jokes. In this case, that would be actually trying the fruitcake. SC - I think it’s one of those “the group thinks,” where we hear that fruitcake is disgusting or nasty or old, and we just kind of believe the public opinion without even checking the facts. JL – Do we do that in public polls, in public opinion moments? And they took that as a signal of quality and just kind of ran with that opinion that if no one else is eating the fruitcake, then why should I? So I thought that was almost ironic that they had such strong opinions for something that they never even tried. And they took it as a signal where, if my parents aren’t eating it, it can’t taste good. SC – My initial thought was ‘what did this fruitcake ever do to you?’ Did you have a bad experience as a child? Does your grandmother always give you one? Some of the students talked about how they’ve seen a fruitcake, and it was sitting out, but no one touched it, that it was just alone. How could they indict the cake without ever tasting it? JL – And you found that some number of students, I guess about 60 undergraduates, find fruitcake to be disgusting, even repulsive, but fewer than 5 percent of these students had even tasted fruitcake – ever. And it just kind of popped up that students had very strong opinions about the fruitcake, and we started to investigate it even further. SC – Much of my research is on authenticity, and we were talking about how do we advertise authentic foods, and, around the holiday season, fruitcake is a very authentic food. Why pick on the ever-vulnerable fruitcake? JL – You conducted informal research with your undergraduate students, and it was a lesson on preconceptions and attitudes, which are very important to learn about in a marketing class. They just have a desire to learn more about food either in the kitchen, nutritional-wise, or at a new restaurant. SC – We look at foodie as someone who loves new experiences, who loves to try new food items, but then also really does the research, maybe on where the food is being sourced from or what ingredients are in the product. People who enjoy food are happy people- Julia Child.WHYY thanks our sponsors - become a WHYY sponsor In the various photos, you can find rice with cucumbers, avocado, and fried bits, a delicious-looking toast, a drink, sandwiches, pasta, chicken rice, and a feast that featured dal makhani, chicken, rice, yellow dal, greens, and cucumber salad! In the caption of her post, she wrote, "#photodump, #homemade #gharkakhana #theweekthatwas self-proclaimed foodie and chef. Malaika Arora posted these snapshots on Instagram. (Also Read: When In Turkey, Malaika Arora Gorges On These Local Foods See Pics) Needless to say, looking at these dishes has left us hungry. From khichdi, pasta to yummy sandwiches, Malaika surely wears a chef's hat often! Recently, the actress shared a series of photos where she boasted about her cooking. Something frequent that we spot in her stories is her home-cooked delights. She often posts about having a myriad of foods on her social media. And if you are someone who loves to cook, then without a doubt, your time in the kitchen is like therapy! Just like us, Bollywood diva Malaika Arora also enjoys cooking and eating. It is not only the simple taste but also the comforting feeling we get from it. Let's admit it no matter how much we love to eat outside, we get a different satisfaction from home-cooked food.
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